MY COMPANY SCOPE
I specialize in calculating the effect of GRP on sales. I develop software for effective management of sales factors such as advertising. The software includes econometric models which simplify the reality of clients business environment. Models let the investor to predict future, reduce the waste of company’s scare resources and minimize risk of disasters, maximize revenue given the level of advertising budget.
WHAT CAN I DO FOR YOU?
- Friendly econometric models easy to use with MS Excel interface
- Optimize your GRP investment pattern with regard to daypart, weekday, month, TV channels, spots copy
- Independent objective analysis of the activity of your media planners and marketers
- Free diagnose of your sales and advertising data
- I can train you analysts in the field of marketing response models
WHAT IS UNIQUE ABOUT MY MODELS
- Nonlinear and predictive
- S-curve advertising functions for each media
- Cross advertising effect estimation
- Simple structure, equations with only few interpretable parameters
- Good generalization of for unpredictable circumstances
EXPERIENCE
- Branches:
direct shops sales, insurance polices sales, loan sales, credit card sales, car sales, telecommunication, internet and premium TV sales, food products sales, yoghurt market sales, pharmaceutics sales, press and magazine sales and many more! - Media houses:
I cooperate with different media houses in different countries which want to provide their clients with objective independent analysis of their work. - Counties:
I live in Poland but I work internationally. I developed econometric models for companies in Poland, USA, UK, Germany, France, Italy, Morocco, Egypt, Tunisia.